BOVEY WINES WAS FORMED IN 1984 WITH THE SPECIFIC PURPOSE OF IMPORTING THE MADEIRA WINES OF PEREIRA D’OLIVEIRA, WHO, UP TO THAT TIME, HAD NOT EXPORTED COMMERCIALLY TO THE UK. THE BUSINESS IS A PARTNERSHIP, PAMELA AND GEOFFREY COLE BEING THE FOUNDERS, HAVE BEEN JOINED IN 2005 BY THEIR DAUGHTER AND SON-IN-LAW, LESLEY AND TIM ADAMS. THE SPECIALITY OF THE FIRM IS AGED RESERVA & COLHEITA WINES FROM PEREIRA D’OLIVEIRA WHO HAVE UNIQUE STOCKS OF THESE WINES DATING BACK TO 1850. THE CUSTOMER BASE IS PRINCIPALLY HIGH CLASS WINE RETAILERS, RESTAURANTS AND HOTELS. PERSONAL CONTACT WITH CUSTOMERS IS MAINTAINED BY REGULAR IN-STORE AND IN-RESTAURANT TASTINGS.
